How to do Competitive Analysis?

 

Competitive Analysis can be a very important tool for the organization to build great products. With Zeda.io you can do it easily by:

  1. Head over to the 'Overview' section.
  2. Under 'Research', click on 'Competitive Analysis'.
  3. Click on 'Add new Analysis' to create one.
  4. You will find cards available where you can add information in a tabular format. In the column headings, input the name of the competitors. In the row headings, input the area of analysis. Just click on the 'Edit' button and start typing in the details. Don't forget to save!
  5. In case if you need a new row, just click on 'Add new section'.

To learn more about Competitive Analysis, check these out:

https://blog.hubspot.com/marketing/competitive-analysis-kit

https://www.aha.io/roadmapping/guide/product-strategy/how-should-product-managers-research-competitors

https://roadmunk.com/guides/competitive-market-analysis-product-prioritization/

https://280group.com/what-is-product-management/skills/market-research-competitive-analysis/