How to create User Personas?

Defining personas is an integral part of the process of building user-centred products. Zeda.io helps you create detailed personas. To create a Persona:

  1. Head over to the 'Overview' section.
  2. Under 'Research', click on 'Personas'.
  3. Click on 'Add Persona' to create one.
  4. You will find cards available where you can add information about the user, like, Motivations, Goals, Demographic, Pain points, etc. Just click on the edit button and start typing in the details. Don't forget to save!
  5. If you need a new card, just click on 'Add new section' and add a new competitor, just click on 'Add Competitor'.
  6. You may also drag the cards, by pressing the drag handle and dragging them to a position suitable to you.

To learn more about user personas, check these out:

https://xd.adobe.com/ideas/process/user-research/putting-personas-to-work-in-ux-design/

https://www.interaction-design.org/literature/article/personas-why-and-how-you-should-use-them